Columbus Crew S.C.
Columbus Crew SC plays in the Major League Soccer (Eastern Conference) - USA's top division.
Certain elements must be considered when choosing a name for a professional sports team. The name must be unique, versatile, appeal to the youth market, and most importantly, capture the attitude and key values of the region or team it represents. With this in mind, and after evaluating the thousands of possibilities submitted in a month-long contest in The Columbus Dispatch (which asked soccer fans to submit names for their new club) the MLS franchise in Columbus, Ohio, became the Columbus Crew.
"In designing the logo (crest) and uniform, several factors were considered", said Peter Moore, Worldwide Creative Director for Adidas and designer of the Crew logo and uniform. "It was necessary to represent the Columbus community in an appropriate and positive manner. The name suggests a work hard, 'show-me-don't-tell-me' attitude. It implies 'team' - people working together."
Using the team colours of black, yellow and metallic silver, the Crew logo remains consistent with the hard-working attitude for which the name was intended. The three construction workers featured in the logo, complete with hard hats and displaying a look of distinct seriousness, reflect the demeanor that is expected from "America's hardest working team".
Thanks to Dave Stephany, Assistant Director of Public Relations at Columbus Crew SC, for the above crest and information.