Cheltenham Town F.C.
The crest of Cheltenham Town FC is in fact the coat of arms of the town of Cheltenham itself.
The inscription means 'health & learning' - a reference to the town's history as a health spa and education centre (Cheltenham College).
The books represent learning while the birds represent the discovery of the springs of spa water by birds, who flocked around them and drew attention to their whereabouts
The town crest was used by Cheltenham Town FC throughout the 1930s, 1940s, 1950s and 1960s, but fell out of use during the 1970s and 1980s when a robin design was preferred. The reintroduction of the town crest coincided with the club's rise from the Dr.Martens (Southern) League to the Nationwide Football League in 1999.
The crest of Cheltenham Town FC also became the first to be featured on the unique FootballCrests.com website on 4th December 2001.
Thanks to Paul Godfrey, Media Manager at Cheltenham Town FC, for the above crest and information.